---
title: Visibility
description: Read your brand's presence in monitored AI answers, compare competitors, and trace changes to prompts, citations, and sources.
---

Visibility helps you answer a practical question: when AI models respond to the questions you monitor, how often do they name your brand, which alternatives appear, and which sources support those answers? Use it to decide what to investigate next, then open the answer itself before treating a change as a business conclusion.

Visibility measures the answers PromptEye has checked for one project. It is not a measure of all AI conversations, audience reach, website visits, leads, or sales. **Visibility** means your brand is named in an answer. **Citations** means an answer cites your website or another source. A model can cite your site without naming your brand: that is a citation, but it does not count as visibility. For visits to your site from AI services, see [Traffic](/help/ai-traffic/). To choose and organize monitored customer questions, see [Prompt Intelligence](/help/prompt-intelligence/).

## Before you interpret a result

Choose the project whose audience and monitored prompts you want to assess. Each project has its own domain, brand definition, prompts, competitor configuration, and answer history. Results describe this monitored set and the selected model and period; they do not automatically represent every market, language, or customer question.

The project needs completed answer checks before the page can show meaningful measures. A newly created project may have no results yet. Prompt groups can also include prompts whose first check is pending; pending prompts may appear in the group table without completed metrics. Loading skeletons mean the page is still fetching or calculating. They are not zero values. A dash means the relevant figure is unavailable for that selection; it does not mean the brand had zero visibility.

If the page says it could not calculate the figures, use **Try again**. After a change to the brand names or competitor groups, PromptEye recalculates past results, and the figures may be unavailable for a while. Check again later. The app does not show how long this takes.

## Set the model and period

The controls at the top of Visibility apply to the selected model and date range. They change which checked answers feed the summary, competitor comparison, group metrics, sources, and answer-level review. They do not change the project’s monitored prompts.

- **All models** combines the available model results. Use it for a broad view of the monitored set.
- **One model** isolates that model. Use it to find differences in how providers answer the same questions.
- **A custom selection** compares a chosen set of active models. Selecting one model resolves to that model; selecting several creates a custom selection.
- **A preset or custom date range** changes the answer history being summarized. The presets go from the last 7 days to **Since start**. A custom range picked in the calendar can cover up to 60 days, and the earliest date you can pick is the start of monitoring. A preset is greyed out when the project's history is shorter than that preset, for example **Last year** in a project monitored for two months.

PromptEye remembers your model choice in your browser, so it stays selected when you open another project. The period is also remembered, separately for each screen: a year picked on Visibility does not change the period on AI Ads or Prompt Intelligence.

### Which models you can select

ChatGPT, Perplexity, DeepSeek, and Gemini are monitored on every plan. Claude, Grok, AI Overview, Copilot, Google AI Mode, Llama, and ChatGPT Web are add-ons. Models that are not active for the project appear in the list as available but cannot be selected.

The plan and add-ons of the workspace the project belongs to decide which models are active, not the plan of the person looking at it. A team member sees the team's models, even if their own account has other add-ons. If you move the project to another workspace in **Project settings**, the new workspace's plan and add-ons apply.

A model starts collecting answers after its add-on is turned on, so there are no earlier results for it. When an add-on ends, that model is no longer active for the project and you can no longer select it in the filter.

Change indicators (+/−) compare the selected period with a comparison period. They are differences between two measured periods, not forecasts. In the period picker, **Comparison** lets you choose the baseline:

- **Previous period** – the same number of days just before the selected range.
- **Previous period (same day of week)** – the same length, aligned to the same weekdays, which helps when your market has weekly patterns.
- **Previous year (same period)** – the same dates one year earlier.
- **Custom range** – any second period you pick in the calendar. The earlier of the two periods becomes the comparison.

When you select a whole calendar month, quarter, or year, PromptEye compares it with the previous month, quarter, or year. Use **Switch to days** to compare an equal number of days instead.

Changes are hidden when either period has fewer than 7 measured days. This is common in a new project, or with a short custom range; the picker then shows **changes hidden**. If the comparison period starts before monitoring began, the picker marks it as **partial data**, so read those changes with care. Position changes use an improvement-positive direction: a lower average position number is better, so moving from position 4 to 2 is shown as a positive improvement. For visibility, Reach Index, and citation share, a larger percentage is an increase, not proof that business outcomes improved.

For a fair comparison, use the same project, prompt scope, model selection, and comparable date ranges. Adding or editing prompts, changing the project’s brand or domain configuration, or changing how competitor names are grouped can alter what later results include. Read the [Answers tab guide](/help/visibility/answers/) when you need to inspect the sampled results behind a percentage.

## Read Overview

Overview puts the main signals together so you can decide where to investigate. The figures are calculated from observed answers and may be rounded.

### Summary metrics

- **Visibility** is the share of readable, analyzed AI answers in the selected scope that name your brand. One answer means one monitored prompt answered by one model. A citation to your website alone does not count. Answers that could not be read reliably are excluded, not treated as answers without your brand. Treat this as presence in the checked answers, not as the share of all AI answers in the market. When comparing all models, only models that returned an answer contribute observations; a model error is not counted as a brand-free answer.
- **Reach Index** weights visibility by each AI model's market share. It helps distinguish presence in a more widely used model from the same presence in a less widely used model. It is still a modeled comparative index, not actual exposure, traffic, or a guarantee of how many people saw an answer.
- **AI Traffic** is an estimate associated with the monitored prompt set, displayed for the last 30 days and all prompts combined. It is not a count of visits from AI or a count of people who asked those exact questions. Check [Traffic](/help/ai-traffic/) for recorded website visits.
- **Average position** is your brand’s average place among brand mentions in answers that name it. Position 1 is the highest. Answers that do not name your brand do not supply a position. A lower number is a better place; use its change marker with that direction in mind.

The sample size shown under a competitor comparison (for example, “N answers”) is the number of answer observations used for that selection. One prompt checked by three models can contribute three observations when all three answered. Read the count with the percentage: a result based on a small sample can move sharply after only a few new answers.

Visibility and position answer different questions. Visibility asks **how many checked answers name us?** Position asks **where do we appear when named?** A high position with low visibility means the brand is prominent in fewer checked answers; a high visibility with a weaker position means it appears often but may be listed behind alternatives. Neither alone explains why, so inspect the prompt and answer examples.

### Visibility against competitors

This comparison shows your brand and the competitors present in the checked answers. A competitor’s **Visibility** is the share of answers that name that brand. **Reach** weights visibility by each model's market share. **Position** is the average place where the brand is mentioned. **Citations** is a separate share of source citations. These measures use the selected answer period and model scope.

The table and chart focus on the selected competitors, while **Show all** opens a fuller list when there are more rows. The chart can show gaps for days without measured answers; a gap is not a zero. In **You vs. selected**, the chart and comparison list follow your tracked selections. **You vs. leaders** shows your brand alongside the most visible brands for the current selection. The mode and tracked list are shared with the competitor comparison on Citations. Selecting a competitor adds it to the tracked set; hiding one removes it from that comparison. These display choices do not change the answers already collected or the visibility calculation.

**Manage competitors** changes how competitor names are interpreted for the project. Grouping alternate spellings under one company can combine names that refer to the same brand; excluding a brand removes it from competitor analysis. These changes affect competitor comparisons and answer labels, not the wording of monitored prompts. PromptEye may suggest name matches under **Merge proposals**, but they are not applied until someone chooses **Merge**. Review proposed matches before accepting: combining two different companies makes their results harder to interpret. **Check uncertain with AI** adds an assessment next to uncertain proposals, saying whether they look like the same company or separate companies, with a reason. It is advice only; nothing is merged until you choose **Merge**. If you choose **Dismiss**, that pairing is not suggested again. A project with read-only access cannot change this configuration.

When you create a group, you can also add its **Domains**. Citations of those addresses then count for that group in the Citations comparison. Without a domain, PromptEye looks up the domain by the company name, which may miss or mismatch it. To undo a group, use **Ungroup**; its spellings return as separate rows. To bring back an excluded company, open the **Excluded** tab and choose **Restore**. Changes are saved and take effect immediately across the whole Visibility module.

The tracked comparison is limited to ten competitors. Hiding one removes it from the chart and table and frees a slot; use **Show competitor** to add it back later. Hiding does not erase its past answers. **Show competitor** lists only brands that have been named in the checked answers. You cannot add a company that has never appeared; it becomes available once an answer names it.

The tracked list and the **You vs. selected** / **You vs. leaders** choice are saved for you in this project. Other people with edit access keep their own selection. People with read-only access see the project owner's selection; they can change it on screen, but their changes are not saved. When several spellings are grouped, the company counts once: an answer containing more than one spelling is not added multiple times to the group. That overlap is why separate spelling rows may not sum to the grouped result. Excluding a brand is broader than hiding it: it leaves that brand out of the module’s competitor tables, charts, and Share of Voice. The project owner or an editor with write access can change these settings.

No brand rows in the selected period/model means no readable answer in that selection named a brand. It does not establish that competitors were absent from all AI answers. If answers exist but their brand mentions could not be interpreted, the page reports those answers as not counted; they are excluded from percentages rather than treated as brand-free answers.

### Visibility per model

The model chart separates overall brand visibility from each model’s line and may also show Reach Index. It helps locate where the overall figure comes from: for example, an overall figure can hide strong visibility in one model and weak visibility in another. Use the header controls to change the models and period; use the chart legend to hide a line temporarily while reading the chart. Hiding a line is a display-only choice.

Only measured days have values. If there is not enough history yet, the chart says so rather than filling missing days with zero. A project created today can show a waiting state until the first usable data is available. Compare lines only across periods where both models have observations.

### Prompt groups, changes, and sources

**Visibility per group** summarizes prompts that belong to each group. It can show average visibility, Reach Index, AI Traffic, average position, and a funnel coverage diagnosis. A group row opens group details; expand it to see its prompts, and open a prompt for its focused analysis. A pending placeholder means at least one prompt is still awaiting a metric; a dash means the value is unavailable. The funnel describes which purchase-intent stages the group’s prompts cover: complete means all four stages have prompts, broken means a stage is missing, and narrowed means the group intentionally covers only the displayed range. This diagnoses prompt coverage; it does not say whether the brand appears in those answers.

In a prompt’s focused panel, **Business priority** combines purchase intent with AI Traffic, while **Prompt Health** also considers how well the prompt fits the business and the quality of its intent. These help you prioritize the prompt set; they do not show whether the brand is visible. The panel’s **Visibility score** is an overall assessment based on brand visibility and the competitor gap. If the panel says the prompt is pending, wait for usable measurements before acting on the assessment. **Monitored since** marks when monitoring of that prompt began, so it explains why a newer prompt has less history than older prompts in the same project.

**Biggest visibility changes** surfaces up to eight prompts with the largest measured visibility changes in the selected period. Use a row to open that prompt’s analysis and check the actual answers. A prompt needs measurements in both periods to have a change. If the project has only its first measurement, the card explains that a second check is needed. A large change is a useful investigation lead, not evidence by itself of a market-wide shift.

**Cited sources** on Overview ranks the domains cited in answers across the prompt set and shows each domain’s share of source citations. Your project domain is highlighted when it appears. This is not the share of answers that named your brand, and a citation does not imply endorsement. Use the separate [Citations tab](/help/visibility/citations/) to review citation trends, competing brands, and source details.

**Share of Voice** divides brand mentions across all prompt groups in the selected answer set. It answers how the observed brand mentions are distributed among brands, rather than what percentage of answers name your brand. A brand can have high visibility and lower Share of Voice when many other brands are mentioned too. The chart’s “your share” is the project brand’s portion of this mention pool. Use the full list to see the ranked brands. Export downloads the rows currently supplied to that card.

For example, if your brand appears in 4 of 10 answers, Visibility is 40%. If those answers contain 25 brand mentions in total and your brand accounts for 3 of them, its Share of Voice is 12%. One answer can name several brands, so the two percentages are not expected to match.

Citation quality and sentiment cards provide context for analyzed citations and answer tone when those analyses are available. They can help prioritize a closer read, but they do not replace the answer text or establish a customer’s opinion. If a card is loading or has no analysis yet, do not interpret that as a neutral or poor result.

## Turn a signal into a next step

Use the dashboard as a triage path rather than as a score to optimize in isolation:

1. Check that the project, model, and period match the question you are asking.
2. Identify the prompt group or individual prompt that drives the result. Look at both visibility and position, and compare models where useful.
3. Open [Answers](/help/visibility/answers/) for that prompt. Check whether the brand is named, merely cited, absent, or not counted, and read the answer and sources.
4. Compare the cited domains on [Citations](/help/visibility/citations/). This can show whether answers rely on your domain, competitor domains, or other sources.
5. Decide whether the issue is a prompt-coverage gap, a competitor naming/grouping issue, an answer-level positioning issue, or a source opportunity. Visibility itself does not prescribe a content change or prove that publishing a page will change a result.

For example, if a prompt has high estimated AI Traffic but low visibility, first confirm that the prompt is relevant to the customers you want, then inspect its checked answers and sources. The estimate is a way to prioritize a question; it does not show how many people actually asked it. For the estimate and prompt-set controls, see [Prompt Intelligence](/help/prompt-intelligence/).

## Export a view

Where an export menu appears, it downloads the rows prepared for that card or table in the offered formats (CSV, Excel, or Markdown). Exports are snapshots of the displayed result set at the time you export; they do not change monitoring, prompts, competitor setup, or saved answer history. A card may export more rows than are currently visible on screen if its export data is prepared from the full result list. Check the exported column headers and current filters before using a file as a record of a specific comparison.

## Common questions

### Does a source citation count as visibility?

No. Visibility requires the answer to name the brand. If the answer cites a page on your domain without naming your brand, it appears as a citation and has no brand position. This distinction is visible in Answers.

### Why do Visibility and Share of Voice disagree?

Visibility counts answers that name your brand. Share of Voice counts your brand’s portion of all brand mentions in those answers. Since an answer can name several brands, these use different denominators. A 40% Visibility result and 12% Share of Voice can both be correct.

### What is included in the Reach Index?

Reach Index weights brand Visibility by each model's market share, so presence in more widely used models counts more. Treat it as a weighted comparison rather than a live market-share measurement. It does not measure actual people who saw an answer. For a meaningful comparison, keep the project, prompts, models, and dates consistent.

### Why is average position blank when Visibility is above zero?

Position is available only when there are readable answers that name the brand and its place among the detected brands can be determined. A dash means the selected scope has no usable position value; it is not position zero. When the value is present, 1 is the highest place and a lower number is better.

### What does “monitored since” mean on a prompt?

It marks when monitoring for that prompt began. It helps explain why an older project can have less history for a recently added prompt. Results from before that date do not exist for the prompt, so compare only periods it was actually monitored.

### What does a prompt’s Visibility score or verdict mean?

The prompt panel gives an overall assessment based on that prompt’s brand visibility and the gap to competitors. It is a quick way to decide which prompt deserves attention; open the full analysis and read its answers before changing content or drawing a business conclusion. A prompt can still be waiting for enough data, in which case the assessment is pending.

### What does AI Traffic mean here?

It is an estimate associated with the monitored questions, not visits to your website and not a count of people who asked those exact questions in an AI assistant. The Overview card combines usable estimates for the monitored set over its displayed last-30-days window. Prompts whose estimate is in **Error** are skipped; an orange warning beside the total explains that the estimate is missing for some prompts. The same rule applies to group and Prompt Intelligence totals. The Traffic area reports observed visits to your site from AI services; use that when the question is whether AI referrals reached your website.

### Why can the AI Traffic estimate show “No data,” “Error,” or “Outdated”?

These labels describe the estimate’s calculation state. **No data** means no usable result was saved; **Error** means the latest calculation failed; **Outdated** means the latest attempt failed and the previous value is still shown. Summary totals skip prompts in **No data** or **Error** when another prompt has a usable estimate, and include the saved value for **Outdated** prompts. A missing result does not erase estimates calculated for the rest of the prompt set. If no usable estimate remains, the summary shows **No data**. **Recalculate** asks PromptEye to try again for that prompt. It is available only on some plans, so you may not see this option on your account. Recalculating does not add monitoring results or guarantee that a new estimate will be available. The details panel can also list phrases that were not used and a short reason, such as being outside the prompt’s topic or an outlier.

### Why does “Biggest visibility changes” show only eight prompts or nothing yet?

The card shows up to the eight prompts with the largest measured changes for the selected period. A prompt needs measurements in both comparison periods; after the first measurement there is no change to calculate, so it can appear empty until another check has completed.

### What do Complete, Broken, and Narrowed mean in Funnel?

They describe the purchase-intent stages represented by prompts in a group. **Complete** covers all four stages; **Broken** has a gap in the range; **Narrowed** covers only the displayed range. This helps you decide whether the prompt set reflects the customer journey you want to monitor. It does not rate the answers or say whether your brand is visible.

### Why are some answers marked “not counted”?

The answer was received, but PromptEye could not reliably read the brand mentions in it. It stays visible in Answers for context and is excluded from percentage calculations. It is neither a confirmed mention nor a confirmed absence. If many answers are excluded, interpret the percentages using the sample count shown in the comparison.

### What does “We could not calculate visibility” mean?

The figures for the selected range failed to load. This is not a result of zero. Use **Try again**. If the page says **Visibility is being recalculated**, a change to the project's brand names or competitor groups is being applied to past results; the figures return when it finishes. The app does not show how long this takes.

### Why can a result change when I select another model?

Each model produces a different set of checked answers. Changing the model changes the observations included in the measure; it does not change the prompt text. Compare models over the same dates and prompt set when looking for differences.

### Why is a change or position missing?

A change requires comparable measurements in both periods. Position also requires answers that name the brand. If either input is unavailable for the selected model and period, the app leaves the figure blank rather than inventing a value.

### Does a higher Visibility score mean more people saw my brand?

It means a larger share of the checked answers named your brand. It does not count audience views or visits. Use [Traffic](/help/ai-traffic/) for observed website visits from AI services.

### AI answers use another name for my brand. Why is it not counted?

Visibility counts the brand names set for the project. If answers use an abbreviation, an old name, or a different spelling, add it under **Brand names** in **Project settings**. Visibility updates right away, including past results. In the same place, add other domains that belong to you under **Domains**, such as a blog or a country site, so their citations count as yours. Only people with edit access can change these settings.

### Can I share Visibility with a client who has no PromptEye account?

Yes. In **Project settings**, open **Sharing** and turn on **Public link**. Anyone with the link can open a read-only view of the project's Overview, Citations, and Answers without signing in; they cannot change settings or take actions. Use **Preview** to see what they see. Turning the link off stops it working immediately. Turning it on again creates a new address, and the old one does not start working again. Only people with edit access can turn the link on or off.

### Why can't I change competitors or the tracked list?

You have read-only access to the project. Ask the project owner or someone with edit access to change groups and exclusions. You can still change the comparison on screen, but your choice is not saved.

### What if there are no answers or the table is empty?

First check the project, model, period, and any answer filters. A new project may still be waiting for its first measurement. An empty competitor panel can also mean no readable answer in that selection mentioned a brand. In Answers, the prompt, search, presence, and sentiment filters narrow the rows; clear them to broaden the list. If the page says it could not calculate visibility, use **Try again** and check again later.

For answer-level filters, summaries, source links, partial scanning, and exports, see [Review individual answers](/help/visibility/answers/). For source-domain and citation-share interpretation, see [Citations and sources](/help/visibility/citations/).